
I-Corporate Philosophy
Ukuthuthuka kombono, ukutholwa okunika amandla.

Umbono
Ukuze ube umhlinzeki we-Ovenost of Innovative, ethembekile, kanye nokusebenza okuphezulu kwamadivayisi anika amandla abantu ukuthi ahlole futhi athole umhlaba ngombono othuthukisiwe.

Ukuthunywa
Sizibophezele ekucwaningweni nasekuthuthukisweni kokunemba, ukukhiqiza okunembile, kanye namakhasimende - i-Cersicity ukuletha izisombululo ezihlukile eziphakamisa okuhlangenwe nakho, ukukhuthaza i-adventure, futhi ukhulise ukwazisa okujulile ngomhlaba wemvelo.

Umkhuba oqanjwe kabusha
Shayela ama-Innovation ngocwaningo oluqhubekayo kanye nentuthuko ukudala ubuchwepheshe bokusika-onqenqemeni lobuchwepheshe obusetha amazinga ezimboni futhi vumela abasebenzisi ukuthi babone okungaphezulu kwemingcele.

Isimo esiphakeme
Izindinganiso ezingezelwe ezingaguquki zekhwalithi kuzo zonke izici zokusebenza kwethu, kusuka ku-Sourcing Premium Izinto zokwenziwa ukuze zisebenzise izindlela eziqinile zekhwalithi, ziqinisekise ukusebenza okuphezulu, ukuqina, kanye nokwethenjwa kwemikhiqizo yethu.

Indlela ye-Center-Centric
Ibeka phambili izidingo zamakhasimende ngokuzibandakanya ngentshiseko namakhasimende ethu, ukuqonda izidingo zazo, kanye nobuciko bezixazululo ezenziwe ngokwezifiso ezihlangabezana nokuphuma okulindelwe.

Ukusimama
Amukele imikhuba ye-eco-friendly, sebenzisa izinto ezizinzile, futhi wehlise umthelela wethu wezemvelo, uvikele i-ecosystems imikhiqizo yethu esetshenziswa ngaphakathi nasekulondolozeni izindawo zemvelo ezizukulwaneni ezizayo.

Ukubambisana
Ukubambisana okungenzeka okuzuzisa ngamakhasimende, abahlinzeki, kanye nochwepheshe bezimboni, ukuthuthukisa ukusebenzisana kanye nokwabelana ngolwazi ukuze kuthuthukiswe ngokuqhubekayo ukunikezwa kwethu komkhiqizo nokuhambisa inani elingenakuqhathaniswa.

Isiphakamiso Esikhethekile Sokuthengisa (i-USP)
Ukuthuthuka kombono, ukutholwa okunika amandla. Ngokuhlanganisa i-Optics e-Advanced, ubuchwepheshe bobuchwepheshe, kanye nentshisekelo ye-adventure, sinika abasebenzisi ukuthi babone ubuhle obungabonakali, ukuthola ubuhle obucashile, futhi kukhanyise uthando lwempilo yonke ngokuhlola.